Department of Motor Vehicles and Public Safety
Public Information Office
Contact: Kimberly J. Evans
555 Wright Way
Carson City, Nevada 89711
(702) 687-1300 fax: (702) 687-6798
NEWS FROM: DMV&PS - Office of Traffic Safety May 18, 1998
FOR IMMEDIATE RELEASE
DMV&PS, Local Law Enforcement, Washoe Medical Center and Mills Lane Commemorate "Buckle Up America Week"
DMV&PS, Washoe Medical Center and local law enforcement to present Mills Lane "Get It On" Campaign for "Buckle Up America" Week-May 18-25, 1998
The Department of Motor Vehicles and Public Safety, Washoe Medical Center and 4 local law enforcement agencies will join together on Wednesday, May 20 to commemorate "Buckle Up America Week" with the unveiling of the Mills Lane "Get It On" seatbelt campaign. A press conference to announce the campaign will begin at 10:00am on May 20 at the Galletti Way DMV office at 305 Galletti Way in Reno. Mr. Lane will also be available for interviews and autographs.
Beginning May 30th, DMV offices across the state will provide Mills Lane
merchandise to customers. The Mills Lane merchandise features Mr. Lane and his famous
phrase, "Get it On, Wear Your Seatbelt!" The merchandise includes key chains,
posters, dashboard decals, antenna balls and kids coloring books. The Mills Lane campaign
materials are provided by a grant from the Office of Traffic Safety.
The following representatives from local law enforcement, Washoe Medical Center and the Office of Traffic Safety will be available for interviews:
For further information about "Buckle Up America," the Mills Lane "Get it On" campaign, please call Kim Evans at 687-1300.